Henry Reith - Founder
I’ve built a real business. Scaled it. Exited it. Then rebuilt with AI.
That experience is what I bring to every business I work with.
A few years ago I was at a founders’ conference. Smart room, real businesses, real operators. And it hit me how few of them actually understood what AI could do for their business. Not the surface stuff. The real stuff. The kind of transformation that changes your cost structure, your capacity, and your story to a buyer.
I’d spent nine years building Oh Crap, Australia’s leading sustainable dog waste brand. We went from zero to 58 million plastic bags saved from landfill. AFR Fast Starter. RSPCA partnership. A board I sat on for six years learning to ask better questions. And then an exit.
Most founders in that room weren’t behind because they weren’t smart. They were behind because no one had translated this properly for them.
That’s the gap I’m here to fill. I’m not a tech person who learned to talk business. I’m a founder who learned to build, and who can speak both languages fluently. I can sit in a board meeting and talk about second-order consequences, then go and build the system that afternoon.
Awesome Advisory exists because most businesses deserve better than what the current market is offering. Better than the $40,000 ChatGPT workshop. Better than the offshore dev team that builds something nobody can run. Better than the strategy deck that sits in a folder and does nothing.
They deserve someone who can sort it properly. That’s what I do.
AFR Fast Starter
Recognised for business growth.
9 years as CEO
Oh Crap, built, scaled, exited.
58M+ Impact
Plastic bags saved from landfill.
4x Speaker
Retail Fest. Australia's leading retail event.
6 years on board
Strategic governance. Second-order thinking.
The philosophy
Spiritually aligned.
Commercially ruthless.
I believe the best businesses are built from the inside out, from identity, values, and genuine purpose, and then executed with total commercial precision. These aren’t opposites. They’re the combination that actually lasts.
That’s the lens I bring to AI transformation. It’s not just about the tools. It’s about building systems that fit the business you’re actually trying to run and the founder you’re trying to be.
What clients say
Four things people tend to say.
“He just sorted it.”
Not talked about it. Not scoped it indefinitely. Sorted it.
“He cleaned up my thinking.”
Not just the tech, the whole picture. The strategy, the decisions, the order of operations.
“He showed me what was possible.”
Not theory. The actual version of their business running on better systems.
“He knows everything but always brings it back to me.”
The translation is the whole skill. Anyone can know things. Not everyone can make them land.
Want to see what’s possible for your business?
Book a free 30-minute discovery call. We’ll start with where you are.